Sofa’s Indie App Santa Promotion Results
I was lucky enough to participate in Indie App Santa on January 11. It’s a fun daily promotion of indie apps created by François Boulais.
The idea behind Indie App Santa is that for 24 hrs only, there needs to be a discount or promotion of some kind. Since Sofa is already free, I went with making all Winter themes free for the day. They are normally $0.99 each.
Diving headfirst into my “Year of Expansion” seemed like a good opportunity to get Sofa in front of more people.
5,200 new app downloads
7,720 winter themes “purchased” for free
Was it worth it?
Heck yes! I see a lot of long-term value in Sofa. Giving away some themes to get in front of new people was an easy decision to make.
Some random thoughts
5,000+ installs in one day are great!
People love themes (and free stuff) which further confirms my idea that selling themes could be sustainable
I’m curious how many of these new folks will buy a theme in the future
This promo revealed the greatest bug I’ve ever written, endless celebration.