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Sofa 2020 Year in Review

2020 has been one long shit show. Focusing on the good things in life has been difficult, to say the least. Sofa was a positive outlet for me this year and gave me a place to take a break from everything else going on. I’m thankful I have it.

2020 has been one long shit show. Focusing on the good things in life has been difficult, to say the least. Sofa was a positive outlet for me this year and gave me a place to take a break from everything else going on. I’m thankful I have it.

As stated last year, my goal for 2020 was to make Sofa a more well-rounded product and reduce the compromises people had to make when using it. I’m happy to report that I knocked out almost everything on my list, plus some bonus iOS 14 work!

The First Big Release

In June, I released a monster update that brought full iPad support, iCloud syncing, and deeper personalization with 30+ themes.

This also introduced a new business model for the app: selling themes. Each theme costs $0.99, and you can buy as many themes as you like. The first six months have been promising, and I plan to push this more in 2021.

The Small Follow-Up

While Sofa’s data sources have large libraries, sometimes they don’t have what you’re looking for. This meant Sofa couldn’t be the place to store all your lists. I introduced custom items to solve this.

This was the most requested feature…by far. I’m super happy with the final implementation. It demonstrates a good way to add power to the app without introducing too much friction. It’s only there if you need it.

This is my favorite feature for 2020.

The SwiftUI Detour

This year’s WWDC brought a bunch of exciting improvements to SwiftUI. The improvements were so exciting that I decided to rewrite the entire app in SwiftUI(lol). I ended up abandoning that approach and doubling back to UIKit (phew!).

Learning a bunch about SwiftUI, prototyping new ideas, and writing simpler networking code made the detour totally worth it.

The Second Big Release

I only planned for one big release in 2020, but a few announcements at WWDC led me to take on heavier work a bit earlier. Sofa’s iOS 14 update was a biggie.

Under-the-hood I replaced most of the old UITableViews with UICollectionViews, and implemented UICollectionViewDiffableDataSource. This enables a better design for larger devices and dramatically improves reliability.

The cool stuff:

  • The Pile: A quick place to save things you’re not ready to organize or need easy access to.
  • Improvements to the iPad experience, including the new sidebar
  • Widgets
  • A much better experience for browsing themes + 17 new themes
  • New list design with view and sort options

Doing two large releases in a single year is not something I want to repeat. I’m tired 🥱.


Sofa received a good amount of press this year, and some of it unprompted, which is pretty darn cool.

Keep Track of All the Books, Movies, Podcasts, and Games You Want to Check Out With This App

Emily Price wrote a nice little review on LifeHacker. I have no idea how she found out about the app. This little nugget shows the whole point of why I made Sofa:

If you’re like me, then that “list” is actually just a running Google doc where I manage to write things down, but also never look at them again, sort of defeating the purpose of creating the list to begin with.

Must-Have New Apps

Christopher Lawley featured Sofa as part of May’s “Apps of the Month”. As far as I know, this is the first YouTube review someone’s done for Sofa. So cool.

Sofa Debuts Modern iPad App, Rich Themes Experience, and More

MacStories wrote a nice review when I launched 2.10 back in June. I was happy to see that they appreciated the work I put in to make Sofa great on an iPad.

Though a simple media tracking app may not seem to require rich support for connected keyboards and pointing devices, I’m happy to see those things present in Sofa because they prove that the best iPad experience for an app involves supporting multiple modes of use.

Thank u, next: How to finally get through your watchlist

Jordan McMahon showed Sofa some love in his newsletter Rebooting:

Sofa’s killer feature is that its lists are totally customizable, and it gamifies your watching habits by letting you turn your watchlist into a Trello-like system with more pleasant color schemes and pretty cover art. It sounds geeky, I know, but bear with me, this might just help you find your new favorite TV show. Plus, unlike Letterboxd, which serves as a sort of Goodreads for film buffs, Sofa’s data is all synced across your iOS devices, and doesn’t share any of your data with other users.

Creators Campfire Podcast Interview

My first podcast interview! Bhav Sharma reached out to interview me on her Creators Campfire podcast. We chatted about Sofa, app development, and more.

If you prefer to listen as a podcast, you can do so here.

These iPhone Apps Are TOO GOOD To Miss 2

Chris featured Sofa in one of his app round-up videos for his DailyTekk channel.

Between you and me

Jordan McMahon shared some more love for Sofa in his Rebooting newsletter:

Sofa helped me better distribute the time I spend on the couch

Sofa Adds New Design, Widgets, More Themes, and “The Pile”

MacStories once again wrote a nice review when I launched Sofa 2.12. Not only do I love MacStories, but they have been very generous to Sofa over the past few years.

I think The Pile is a great addition to the app for any users who have many lists. It’s quicker to drop an item in The Pile when you think of it than to sort through all of your lists right then and there.

Downtime organizer Sofa’s iOS 14 update adds widgets, themes, and more

A few days after releasing 2.12 I was surprised with a nice write-up on iMore from Oliver Haslam. Yay!

Sofa: Organizing your leisure time Accessibly (In Spanish)

Gerardo Corripio created a cool video showing how he uses Sofa with Voicer Over. I never get to see stuff like this. I always try to do my best when supporting Voice Over, but it’s even more helpful to see someone actually use it.

2021 Plans

For 2021, I thought it’d be fun to try out the Theme System from the Cortex folks. I dig the simplicity and flexibility of defining a theme instead of specific goals. This also allows me to share a super high-level roadmap without committing to anything specific.

2021 will be the Year of Expansion. This includes expansion of functionality, awareness, sales, my skills, and probably other things I can’t think of right now.

This feels like a great follow-up to last year’s focus on making Sofa a more well-rounded product. You need a good foundation before you can expand on it.

Thanks for Another Great Year

I said the same thing last year, but I mean this…

I want to thank everyone who has given Sofa a shot, read a blog post, watched a video, liked a tweet, sent in feedback or anything else. We are bombarded daily with stuff, and the fact that you took your personal time to engage with something I made is crazy. I’m a very lucky person. Thank you.

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